1. Overview
  2. Workflow Triggers
  3. Workflow Tigger: Email Events

Workflow Tigger: Email Events

In this article, you will find out how to create a workflow trigger: Email Events and the scenarios on why it would be used

Please Note: This trigger only works for Mailgun

  1. Click the “Add New Workflow Trigger” button
  • This will pull up a selection tab on the right of your screen
  1. Scroll down until you see the “Events” column
  • Click on the “Email Events” button
  • This will be triggered based on what happens within a particular email

2. Select the blue “Add filters” button

3. Next under the Standard Fields drop-down, select the “Event” option

Select the filter type that applies.

  • Bounced: an automatic trigger by an email bouncing
  • Clicked: someone clicked on an email
  • Complained: someone marked it as spam (good for filtering over the list. That way, you do not get marked for spamming too many times because the account can get flagged)
  • Opened: can trigger based on someone opening an email
  • Unsubrcided: someone unsubscribing to an email

Example: let’s trigger the automation as if someone “Opened” an email

Click the blue “Add filters” button

  • You will have to specify which email; in this case only works if this email is in another Workflow.

Once completed, this will pop up a drop-down option. Click the drop-down “˅” button.

In the Standard Feilds option, select “In workflow.

  • Now click the expand button; 
    • This will allow you to choose any of the previously created workflows.
  • In This Example: We will select the “Meet with Billy Calendar.” 
    • Letting you know someone opened the email in the “Meet with Billy Calendar.” 
    • You have now set up this trigger to let you know the email has been opened.
  • Make sure you click the green “Save Trigger” button before closing out of the trigger

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