Mapping Facebook Form Fields

When running Facebook lead ad forms, you want to ensure the Facebook form fields are mapped correctly to merge into NicheFit.

Step 1: Integrate Your Facebook Page and Set up a Facebook Lead Ad Form

• To use this feature, you need to ensure you have a Facebook page integrated.
• Navigate to Settings > Integrations to connect your Facebook page (check out our other tutorials if you need further assistance.)

Step 2: Set Up Your Field Mapping

• Navigate to Settings > Integrations > Facebook Form Fields Mapping
• You’ll see a list of any Facebook forms you have.
• Click “Map Fields” next to the form you wish to update.

• Map the fields - you’ll see the Facebook form fields on the left and NicheFit fields on the right. By default, NicheFit is smart enough to automatically map fields like “First Name”, “Last Name”, etc. If you have a custom field or another field not recognized (i.e., if your Facebook field for an email address is “Email Address”), you may need to select “Email” from the dropdown.

• Click “Save” to confirm your changes.

NOTE: If you are using non-standard fields, ensure to have a Custom Field created in NicheFit, so that you can select it from the dropdown when mapping fields. Standard fields include typical contact information such as first name, last name, email, phone number, and company. Custom fields include more business-specific information such as favorite food, income, favorite color, etc.